We're the Upside Agency, Your Retail Sales Partner.

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Who We Are

The Upside Agency is a female-founded, holistic retail sales agency that elevates brands with great products in mass retail. We assertively invest in our partners to ensure long-term business and product success. No matter where you are in your retail journey, we’ll always be your fiercest advocates.

We love helping brands in competitive verticals stand out among the competition. Whether we’re blazing new trails for well-established brands or championing the underdogs in a sea of corporate partners, our 20+ years of experience will guide us to achieve your most critical challenges and realize your brand’s full potential.

Get to Know The Upside Agency >

What We Do

As a retail sales agency, we do it all, from sales strategy to analytics to operational and promotional planning. The Upside Agency leverages existing retail partnerships and streamlines your processes for greater go-to-market and expansion experiences.

Our Services >

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Tailored Sales Approach

Your business is unique, so you deserve a unique strategy. We’ll leverage our experience and expansive industry knowledge to build you a comprehensive omni-retail strategy. With digital shelf support, promotional planning, key category insights, and more, our approach is robust and mindful of your business goals.

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Collaborative Analytics

Collaborative business analysis is key to a successful partnership. We’ll take your data and make sense of it, so you can make informed business decisions.

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Detailed Operational Planning

Let’s take your product from A to Z. With our operational planning, we navigate retailer processes and pathways with curiosity and confidence to create comprehensive roadmaps for your brand.

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Digital Support

Your digital shelf is more important than ever. Let us help you optimize and convert every click. 

Connect with Us

Are you ready to level up your business? The Upside Agency is ready to support you. Let’s connect to discuss what is right for you — and your brand.

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Approachable * Resourceful * Knowledgeable * Advocates *

  • "The Upside Agency has incredible expertise and a steadfast commitment that played a pivotal role in propelling Exploding Kittens to extraordinary success. I will always be grateful for their invaluable contribution."

    Carly McGinnis, President, Exploding Kittens.

  • “The Upside Agency’s strategic expertise, hustle, and human approach to growing the business has been a key part of MILES success at Target.”

    Carly Broderick, CEO/Founder, MILES

  • “The Upside team brings the passion, the energy and the drive to do things differently in an omni-retail world where most are just taking the same, bland, old school approach. The team is not a broker but truly part of our Here We Flo team, true Flo Babes!”

    Caroline Lynch, Global Commercial VP, Here We Flo

  • "Upside has a deep understanding of the inner workings of Target and makes it simple, easy, and profitable for any supplier to work with that account."